• Brooms
• Brush
• Household products
• retailing in Ireland
• retailing in UK
• supplier selection

This thesis has been carried out to study the structure of the UK and Irish household cleaning tools market and to explore the opportunity to do business for Italian producers in these markets. To this aim a structured questionnaire was administered to a number of retailers in the UK and Irish market.
Household cleaning tools are frequently purchased consumer products involving a little cognitive effort and low price. This category is composed by a very range of different products, ranging from general purpose cleaning tools to industrial purpose cleaning tools, from pet fur cleaning tools to window glass cleaners or tub and tile cleaners. Buckets, mops, brooms, brush, sponge etc are the different kinds of cleaning tools that are extensively utilised in homes. Household cleaning tools category is belongs to the Fast Moving Consumer Goods sector. The Fast moving consumer Goods (FMCG) sector represents one of the largest industries worldwide. The market for FMCG products can be safely assumed to be stable in countries where there are no severe fluctuations in the per capita disposable incomes. This can be considered true only for highly developed nations like the UK and the US and these are expected to emerge as prominent targets for the same reason.
Within this context the current study is aimed at understanding the current and future positioning of the household cleaning tools category in these two markets and at exploring the buying criteria used by retailers to source the products belonging to this category. The FMCG sector is the largest manufacturing sector in UK and Ireland. Innovation and environmentally friendly products are the current trends in these markets. The brands are becoming more natural and green. For the last few decades, the sales of eco-friendly cleaning products are increasing. The presence of alternative products at low quality and price are the major challenge faced by the UK producers and other European producers. In addition, getting mass market penetration in the markets where the presence of local and unorganized players is wide is tough for the global marketers.
Then, the survey performed on the British and Irish retailers to understand more about these two markets and to know more about their buying criteria and was in which they are conducting the relationship is presented. The fourth chapter describes the methodology used to perform the survey and the results obtained.

This thesis has been carried out to study the structure of the UK and Irish household cleaning tools market and to explore the opportunity to do business for Italian producers in these markets. To this aim a structured questionnaire was administered to a number of retailers in the UK and Irish market. Household cleaning tools are frequently purchased consumer products involving a little cognitive effort and low price. This category is composed by a very range of different products, ranging from general purpose cleaning tools to industrial purpose cleaning tools, from pet fur cleaning tools to window glass cleaners or tub and tile cleaners. Buckets, mops, brooms, brush, sponge etc are the different kinds of cleaning tools that are extensively utilised in homes. Household cleaning tools category is belongs to the Fast Moving Consumer Goods sector. The Fast moving consumer Goods (FMCG) sector represents one of the largest industries worldwide. The market for FMCG products can be safely assumed to be stable in countries where there are no severe fluctuations in the per capita disposable incomes. This can be considered true only for highly developed nations like the UK and the US and these are expected to emerge as prominent targets for the same reason. Within this context the current study is aimed at understanding the current and future positioning of the household cleaning tools category in these two markets and at exploring the buying criteria used by retailers to source the products belonging to this category. The FMCG sector is the largest manufacturing sector in UK and Ireland. Innovation and environmentally friendly products are the current trends in these markets. The brands are becoming more natural and green. For the last few decades, the sales of eco-friendly cleaning products are increasing. The presence of alternative products at low quality and price are the major challenge faced by the UK producers and other European producers. In addition, getting mass market penetration in the markets where the presence of local and unorganized players is wide is tough for the global marketers. Then, the survey performed on the British and Irish retailers to understand more about these two markets and to know more about their buying criteria and was in which they are conducting the relationship is presented. The fourth chapter describes the methodology used to perform the survey and the results obtained.