Riassunto analitico
Multinational corporations aiming to venture into foreign markets must meticulously choose the most profitable entry mode, considering a myriad of factors, both external and internal, that can significantly impact the outcomes of their chosen strategy. The primary goal of this thesis is to thoroughly examine and discuss pertinent issues and challenges from a theoretical standpoint, focusing on the five types of entry modes into international and global markets outlined by Hill C. W.L. and Hult G.T.M. in 2021. Each entry mode will be scrutinized based on its theoretical advantages and disadvantages, offering insights into the intricacies of various foreign market entry strategies. As highlighted by Hill C. W.L. and Hult G.T.M. (2021), the efficiency of foreign entry strategies is influenced by determinants falling into two main categories: external factors and internal factors, in addition to entry mode characteristics. External factors represent uncontrollable forces that must be carefully considered before initiating international marketing strategies. These factors, such as economic conditions, political stability, and cultural nuances, are beyond direct management control. On the other hand, internal factors are within the management's control, allowing them to adapt the challenges in the external environment effectively. Apart from these two categories, there is another group known as entry mode characteristics, referring to the specific traits of the chosen entry mode. The research will focus on a case study of BILANCIAI, comparing their chosen entry mode strategies with existing theories. The aim is to identify key elements crucial for the management's international market strategies and outline suitable foreign market entry modes for the company.
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