• CONSUMER BEHAVIOR
• DECISION MAKING
• FOOD SECTOR
• PURCHASE
• STORE FORMAT

This thesis examines the intricate landscape of consumer behavior within the food sector, focusing on the underlying dynamics that shape individuals' decisions when selecting specific store formats. The study employs a quantitative approach based on the administration of a structured questionnaire to a sample of individuals.
The inquiry aims to solve the multifaceted reasons guiding consumers as they choose among different food store formats. Key areas of examination include psychological influences, social dynamics, and the impact of environmental elements on the decision-making process.
This research not only contributes to an understanding of consumer behavior within the food retail landscape but also provides valuable insights tailored to the specific context of Modena. The findings are anticipated to offer actionable intelligence for local businesses, shedding light on opportunities for innovation in store formats and strategies to enhance the overall consumer shopping experience.
In conclusion, this thesis contributes to the existing body of knowledge by offering a detailed exploration of the motivations and dynamics behind food store format choices among citizens of Modena, providing a foundation for future research and informing strategic decision-making within the local food retail industry.

This thesis examines the intricate landscape of consumer behavior within the food sector, focusing on the underlying dynamics that shape individuals' decisions when selecting specific store formats. The study employs a quantitative approach based on the administration of a structured questionnaire to a sample of individuals. The inquiry aims to solve the multifaceted reasons guiding consumers as they choose among different food store formats. Key areas of examination include psychological influences, social dynamics, and the impact of environmental elements on the decision-making process. This research not only contributes to an understanding of consumer behavior within the food retail landscape but also provides valuable insights tailored to the specific context of Modena. The findings are anticipated to offer actionable intelligence for local businesses, shedding light on opportunities for innovation in store formats and strategies to enhance the overall consumer shopping experience. In conclusion, this thesis contributes to the existing body of knowledge by offering a detailed exploration of the motivations and dynamics behind food store format choices among citizens of Modena, providing a foundation for future research and informing strategic decision-making within the local food retail industry.