Riassunto analitico
This thesis explores the role of branding strategies in the domain of local agri-food products, focusing in particular on the implementation of a distinctive label tailored for food products from mountain regions. The research delves into the dynamics of the agri-food market, emphasizing the pivotal role of creating a unique brand identity for local products. A particular lens is applied to the analysis of consumer perceptions surrounding mountain products, with the "Patata di Montese" serving as a central reference point.
Data collection from a representative sample of consumers plays a pivotal role in evaluating the effectiveness and impact of the "Mountain Product" label. The main goal is to understand how these branding strategies operate and contribute to enhancing the positioning of local agri-food products on the market.
|
