banca dati delle tesi e dissertazioni accademiche elettroniche
| Tipo di tesi | Tesi di laurea magistrale | ||||||||||||||||||||||||||||||
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| Autore | TOFFANETTI VIOLI, ALBERTO | ||||||||||||||||||||||||||||||
| URN | etd-11102018-100613 | ||||||||||||||||||||||||||||||
| Titolo | Reshoring & consumer animosity: An analysis on market responses | ||||||||||||||||||||||||||||||
| Titolo in inglese | Reshoring & consumer animosity: An analysis on market responses | ||||||||||||||||||||||||||||||
| Struttura | Dipartimento di Economia "Marco Biagi" | ||||||||||||||||||||||||||||||
| Corso di studi | INTERNATIONAL MANAGEMENT - Management internazionale (D.M.270/04) | ||||||||||||||||||||||||||||||
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| Data inizio appello | 2018-12-13 | ||||||||||||||||||||||||||||||
| Disponibilità | Accesso limitato: si può decidere quali file della tesi rendere accessibili. Disponibilità mixed (scegli questa opzione se vuoi rendere inaccessibili tutti i file della tesi o parte di essi) | ||||||||||||||||||||||||||||||
| Data di rilascio | 2058-12-13 | ||||||||||||||||||||||||||||||
Riassunto analitico
Reshoring is the company’s voluntary decision to partially or entirely relocate its activities back to the home country. However, little has been written regarding the power exercised by consumer animosity on reshoring decisions. This thesis analyzes the influence of the consumer animosity towards a certain foreign country on its willingness to buy the products of a company that decides to leave the foreign country and relocate its activities back home. To this aim, this research proposes and empirically tests the impact of consumer animosity, together with consumer attitude, on the consumer’s intention to buy the reshoring company’s products. We posit that consumers' willingness to buy is differently affected depending on which country the company relocate its activities from. |
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Abstract
Reshoring is the company’s voluntary decision to partially or entirely relocate its activities back to the home country. However, little has been written regarding the power exercised by consumer animosity on reshoring decisions. This thesis analyzes the influence of the consumer animosity towards a certain foreign country on its willingness to buy the products of the company that decides to leave the foreign country and relocate its activities back home. To this aim, the empirical research proposes and empirically tests the impact of consumer animosity, together with consumer attitude, on the consumer’s intention to buy the reshoring company’s products. We posit that consumers’ willingness to buy is differently affected depending on which country the company relocate its activities from. |
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