|Tipo di tesi||Tesi di laurea magistrale|
|Titolo||" Mulino Bianco:un mondo buono. Analisi empirica sull’evoluzione del brand Mulino Bianco "|
|Titolo in inglese||"Mulino Bianco:a good world. Empirical Analysis on the evolution of the brand Mulino Bianco"|
|Struttura||Dipartimento di Comunicazione ed Economia|
|Corso di studi||STRATEGIA E COMUNICAZIONE D'IMPRESA (D.M. 270/04)|
|Data inizio appello||2013-12-12|
|Disponibilità||Accesso limitato: si può decidere quali file della tesi rendere accessibili. Disponibilità mixed (scegli questa opzione se vuoi rendere inaccessibili tutti i file della tesi o parte di essi)|
|Data di rilascio||2053-12-12|
La tesi “Mulino Bianco:un mondo buono. Analisi empirica sull’evoluzione del brand Mulino Bianco” si pone lo scopo di presentare il brand Mulino Bianco partendo dalla origini fino al giorno d’oggi.
The thesis " Mulino Bianco : a good world . Empirical analysis on the evolution of the brand Mulino Bianco "has the aim to present the brand Mulino Bianco starting from the origins to the present day. Shows the history of the brand , which is then analyzed on the basis of concepts and theories learned through the study of subjects such as advertising and brand image and programming of business communication . It gutted the brand concept on a theoretical level and is told the birth of the brand Mulino Bianco , after which the focus moves to the concept of IMC , integrated marketing communications and how the brand present a comprehensive communication by an integrated image to the final consumer . The thesis talk about the stages of advertising in Mulino Bianco from the dawn to the present day studying the differences in communicative code adopted over the years and focuses mainly on the comparison among the very first advertising of the 80s where there were animated cartoons of the "Piccolo Mugnaio Bianco" and the working days of the day of "Signor Mugnaio" . The advertising cycle leads to a circularity but with differences will return to speak first of the product and the place of production and leaves the act of consumption in the home or school. It ' a reference to what is the packaging and how it has evolved along with the brand since 1975 , the evolution of the brand has gone hand in hand with that of the packaging and corporate logos used by Mulino Bianco . Today it is one of the main communicational vehicles that allow the consumer to catch the product quickly searching and place it in a particular category. With the line from the bright green packaging Mulino Bianco wanted to create products that are more healthy but still genuine that meet the taste of the consumer health-conscious , careful to the calories and that gives attention to a balanced diet.