|Tipo di tesi||Tesi di laurea magistrale|
|Autore||DE SENSI, SARA|
|Titolo||La promozione dell'agriturismo italiano nel mercato anglosassone|
|Titolo in inglese||The promotion of Italian agritourism in UK market|
|Struttura||Dipartimento di Studi Linguistici e Culturali|
|Corso di studi||LINGUE PER LA COMUNICAZIONE NELL'IMPRESA E NELLE ORGANIZZAZIONI INTERNAZIONALI (D.M. 270/04)|
|Data inizio appello||2016-12-13|
|Disponibilità||Accesso limitato: si può decidere quali file della tesi rendere accessibili. Disponibilità mixed (scegli questa opzione se vuoi rendere inaccessibili tutti i file della tesi o parte di essi)|
|Data di rilascio||2056-12-13|
Oggetto di questa tesi è la promozione dell’agriturismo italiano nel mercato anglosassone.
The subject of this thesis is the promotion of Italian agritourism in the Anglo-Saxon market. The aim is to investigate how such a new and little known touristic product, that is also closely related to the specificities of Italian areas, is perceived, communicated, promoted and distributed in the Anglo-Saxon market and what are the attitude and expectations of Anglo-Saxon tourist about it. The method used includes an experimental part and not just an analysis of the existing works. The experimental part consists of an investigation involving tour operators, institutional bodies and intermediaries that work to promote Italian tourism in the Anglo-Saxon market. The investigation has been realised by means of direct interviews at Agri&Tour 2015, telephone interviews and a questionnaire sent by e-mail. The other data has been taken from the analyses carried out by the working group composed by Mipaaf, Inea, Ismea, Agriturist, Turismo Verde and Terranostra created by the Ministry for Agricultural, Food and Forestry Policies on the occasion of the establishment of the National Observatory of Agritourism, by the data of Istat and by the surveys carried out by Agritursimo.it, the main website for searching and booking an agritourism in Italy. The experimental part also consists of an analysis of the English version of the institutional website that has the aim of exploring how local specificities and realities are communicated to a global audience by means of the English language. The investigation reveals that nowadays a real promotion of Italian agritourism doesn’t exist; most of the touristic flow is due to the positive word of mouth of the consumers and not to a promotion activity; holidays in agritourisms are still a niche product and it is difficult to make them became part of the major distribution channels. However commercial and institutional websites play an important role as means of promotion and distribution.