Riassunto analitico
Sustainability is considered as a fundamental value by almost everyone in the world, but actually it does not represent an idea only. Instead, it is a concept that involves a more complicated development process, which includes a long-term commitment to support the reproduction of the three main pillars of sustainability, namely economic, human, and natural capital. According to this definition, sustainability is not to be intended as an unchangeable state, but rather as a continuous process that recalls the need to conciliate the fundamental dimensions of development: environment, economy, and society
In particular, this work will put a focus on the environmental sustainability, analysing the impact that it could have on the fashion industry and the consumption patterns within this industry. In general, nowadays environmental sustainability represents a good opportunity for a company to take all the advantages deriving from the green economy, and it is able to favour and support the implementation of several sustainable programs. The aim of this work is to understand the potential of sustainability as a way to develop competitive advantage, while at the same time creating benefits for both the environment and the society, and to obtain an empirical result about consumers’ perceptions, opinions, and willingness to pay for sustainable fashion products.
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Abstract
Sustainability is considered as a fundamental value by almost everyone in the world, but actually it does not represent an idea only. Instead, it is a concept that involves a more complicated development process, which includes a long-term commitment to support the reproduction of the three main pillars of sustainability, namely economic, human, and natural capital. According to this definition, sustainability is not to be intended as an unchangeable state, but rather as a continuous process that recalls the need to conciliate the fundamental dimensions of development: environment, economy, and society
In particular, this work will put a focus on the environmental sustainability, analysing the impact that it could have on the fashion industry and the consumption patterns within this industry. In general, nowadays environmental sustainability represents a good opportunity for a company to take all the advantages deriving from the green economy, and it is able to favour and support the implementation of several sustainable programs. The aim of this work is to understand the potential of sustainability as a way to develop competitive advantage, while at the same time creating benefits for both the environment and the society, and to obtain an empirical result about consumers’ perceptions, opinions, and willingness to pay for sustainable fashion products.
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