Riassunto analitico
The worldwide crisis resulted from the Covid-19 outbreak forced numerous countries to have a period of lockdown with the closure of many commercial activities not considered as essential. Moreover, the pandemic heavily impacted creating an economic environment full of tensions and leading companies to carry substantial changes to their business models. The extreme health conditions forced governments to impose social restrictions aimed at preventing the spread of the disease. Italy has been subjected to one of the most restrictive lockdown, imposing for a period the closure of all the non-essential activities. Following this strategy, many countries have adopted restrictive measures, limiting the movement of people and goods among borders, leading to an economic crisis.
This paper is aimed at the study of company’s crisis management and communication. Firstly, the different crisis situations to which an economic environment can be subjected are explained, specifically studying the relationship and communication between the organization and its business partners. The research continues with the Daniela Dallavalle S.p.a. case-study analysis, a textile company based in Carpi (Mo), regarding the management and communication with commercial retailers. The empirical analysis employed a qualitative approach based on a semi-structed interview with Daniela Dallavalle’s sales managers in order to understand the company’s B2B crisis management strategies. The research’s results underline the intensification of remote business interactions and how social distance has increased the utilization of digital tools.
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