Riassunto analitico
This work analyzes the Italian agri-food sector in an international context with a particular attention on a product that could be seen as symbol of Italian export, i.e., wine.
The analysis starts from a general picture of the agri-food sector, of which some characteristics, such as “Made in Italy” and the phenomenon of “Italian Sounding” are highlighted, together with recent trends influenced by the global pandemic.
The second part of this work focuses on the Italian agri-food sector in its international panorama. The main destinations with which the Italian sector has already commercial relations are presented, such as the United States or some European countries (UK and Germany), but also new potential areas for export such as Eastern countries, including China.
The last part focuses on wine as one of the principal products of the agri-food sector. Two well-established empirical studies are presented: the first studies if the main European wine producers, and Italy especially, have a positive pay-off in different export markets. The second adopts a future perspective, examining if Italy could have a potential as one of the main exporters of wine, paying particular attention to New World countries.
|
