Riassunto analitico
Customer Relationship Management is a very key aspect for all
businesses irrespective of its nature of operation ranging from a Micro
Enterprise to a Multi-National Organization. As being known over the
saying that, retaining a customer requires more efficient plan than
findings a new customer. We evaluate this factor as ‘Customer
Retention’ further in this document.
Customer Retention, a process for any Organization which constantly
evaluate their operations and policies with their customers which
impact the relationship between the two entities (Organizations).
During this process, organization should take care of many factors like
Company Policies, Products, Product/Service Pricing,
Communications, Marketing activities, Integrity with the customers
and many other Tangible and Non-Tangible (Which cannot be
measured quantitatively) factors. Accountability has been a biggest
problem on the Impact of Customer Relationships and there is a huge
impact for the business by losing customers, numbers and also
reputation.
As a solution plan for this problem, with a literature review, this thesis
presents the results from an empirical research based on a qualitative
approach with the help of companies using Industrial Paints operation
in the suburbs of Hyderabad, Telangana, India. The author collected
primary data through direct approach to employees working in
designated positions of the Company which use Industrial Paints
segregated equally in Organized and Unorganized categories of
Companies. The aim is understanding, how the evaluated factors
which are shortlisted from my literature review impact the businesses
with their retention of relationship with their supplier.
6
Findings from this research show that the factor evaluation has helped
us understand the methodology organizations implement in decision
making over supplier selection which are seemingly critical for
organizations manufacturing Industrial Paints. The analysis and
feedback derived open up new opportunities for Industrial paints
manufacturers to improve and develop business with good
understanding of Customers and their requirements. Having better
understanding of your customer needs helps in delivering excellence
which makes customer happy.
|
Abstract
Customer Relationship Management is a very key aspect for all
businesses irrespective of its nature of operation ranging from a Micro
Enterprise to a Multi-National Organization. As being known over the
saying that, retaining a customer requires more efficient plan than
findings a new customer. We evaluate this factor as ‘Customer
Retention’ further in this document.
Customer Retention, a process for any Organization which constantly
evaluate their operations and policies with their customers which
impact the relationship between the two entities (Organizations).
During this process, organization should take care of many factors like
Company Policies, Products, Product/Service Pricing,
Communications, Marketing activities, Integrity with the customers
and many other Tangible and Non-Tangible (Which cannot be
measured quantitatively) factors. Accountability has been a biggest
problem on the Impact of Customer Relationships and there is a huge
impact for the business by losing customers, numbers and also
reputation.
As a solution plan for this problem, with a literature review, this thesis
presents the results from an empirical research based on a qualitative
approach with the help of companies using Industrial Paints operation
in the suburbs of Hyderabad, Telangana, India. The author collected
primary data through direct approach to employees working in
designated positions of the Company which use Industrial Paints
segregated equally in Organized and Unorganized categories of
Companies. The aim is understanding, how the evaluated factors
which are shortlisted from my literature review impact the businesses
with their retention of relationship with their supplier.
6
Findings from this research show that the factor evaluation has helped
us understand the methodology organizations implement in decision
making over supplier selection which are seemingly critical for
organizations manufacturing Industrial Paints. The analysis and
feedback derived open up new opportunities for Industrial paints
manufacturers to improve and develop business with good
understanding of Customers and their requirements. Having better
understanding of your customer needs helps in delivering excellence
which makes customer happy.
|
