• Chain
• Heineken
• Innovation
• Internationalization
• Supply

Lo scopo di questo progetto di ricerca è quello di analizzare la Supply Chain a livello internazionale all’interno del settore industriale della birra. In particolare, questo studio è stato condotto sul gruppo Heineken in collaborazione con la società di consulenza Accenture S.p.A., durante un periodo di stage di 6 mesi. Il focus di questa tesi è relativo alla gestione della supply chain e a come essa possa essere migliorata attraverso l’utilizzo di sistemi informativi che supporteranno Heineken nel processo di Global Procurement.

This thesis is a research project which aims at analyzing the Global Supply Chain within the context of the beer industry. In particular the study has been conducted on the Heineken N.V. company with the collaboration of the consulting company Accenture S.p.a. during a 6-months internship. The core of this paper is related to the supply chain management and how it could be improved through the implementation of an information system which will support the Heineken Global Procurement process, starting from the budgeting, planning and forecasting activities. In order to define which will be the effect of such transformation in the company, it has been necessary to consider many background aspects, such as the business and organizational strategies that Heineken has always followed to remain competitive in the beer industry, as well as the recent acquisitions and trends within the sector itself which have drastically changed the global beer landscape. During its history, the company has pursued an intense internationalization strategy which has led the company to reach a global scale, becoming the third largest brewer in the world. Developing a fully integrated and efficient supply chain network has been essential to this goal and this exploratory research investigates how the advent of technological tools is improving the base of the relationships with suppliers, buyers and actors involved in the value chain.