|Tipo di tesi||Tesi di laurea magistrale|
|Autore||D'ASCANIO, DOMENICA ALESSIA|
|Titolo||La contraffazione del marchio ed il "legit fake": il caso "Supreme"|
|Titolo in inglese||Trademark counterfeiting and the "legit fake": the "Supreme" case|
|Struttura||Dipartimento di Studi Linguistici e Culturali|
|Corso di studi||LANGUAGES FOR COMMUNICATION IN INTERNATIONAL ENTERPRISES AND ORGANIZATIONS - LINGUE PER LA COMUNICAZIONE NELL'IMPRESA E NELLE ORGANIZZAZIONI INTERNAZIONALI|
|Data inizio appello||2019-10-16|
|Disponibilità||Accesso limitato: si può decidere quali file della tesi rendere accessibili. Disponibilità mixed (scegli questa opzione se vuoi rendere inaccessibili tutti i file della tesi o parte di essi)|
|Data di rilascio||2059-10-16|
L’obiettivo della presente tesi è stato quello di approfondire il fenomeno della contraffazione, in particolare quella del marchio, cercando di individuare le conseguenze e le implicazioni di tale fenomeno. A tale scopo, si è deciso di dividere il lavoro in tre capitoli.
This study concentrates on the growing phenomenon of counterfeiting, with a particular focus on trademark counterfeiting, trying to identify its negative effects and impacts. For achieving this goal, the dissertation has been divided into 3 parts. First part attempts to comprehend why counterfeiters choose to start an illegal business and why consumers opt for buying a fake instead of an authentic product. Thanks to WIPO publications - the World Intellectual Property Organization -, figures of the phenomenon have been analyzed, providing a deep focus on the complex routes used to reach a market. All these has been examined firstly at global level, then at European level and, lastly, at Italian level taking in consideration the incredible success of the Italian fashion and the damages suffered due to counterfeiting. Moreover, special attention was paid to how counterfeiters exploit the web and, particularly, the advantages offered by the growing e-commerce trend. Second parts concerns on the one hand how to deter illicit activities by protecting the trademark and, on the other hand, how to fight counterfeiters, making reference to international and national agreements and regulations worthy of mention. File a trademark application in order to get registration remains the best way to protect a trademark, as it gives the exclusive right to use that mark to a trademark owner. At Italian level, the authorities involved in the fight against counterfeiting have been described and their roles and activities have been investigated. After this broad overview, a peculiar case has been taken into account in the third part of this study. It is the legal fight between an American company owner of Supreme mark and an Italian company, holder of Supreme Italia mark, regarding an apparent case unfair and parasitic competition. It is apparent because it seems apparently legal as Supreme Italia exploited some legal quibbles for running a business taking advantage of the success gained by the American company over years. One of the numerous judgements has been translated, followed by a comment on the way the activities of the Italian company have been defined: unfair and parasitic competition.