Riassunto analitico
This paper examines the impact of music streaming platforms on the Vietnamese music industry from the perspective of Vietnamese users. The rise of music streaming services has revolutionized the way people consume and access music, providing unprecedented convenience and accessibility. The benefits of music streaming platforms for Vietnamese users include enhanced accessibility to a wide range of local and international music, affordability compared to traditional purchasing methods, and personalized music discovery. The research methodology will be a qualitative analysis of industry reports, academic journals, and surveys with consumers to get insight of users’s behaviors toward music streaming service.
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