Riassunto analitico
This thesis aims to explore the journey of market expansion undertaken by UNISER Soc. Coop. Onlus. Like many other SMEs, the cooperative faced challenges due to lockdown restrictions during the pandemic outbreak. Despite the difficulties of the COVID-19 era, it sparked a desire within UNISER to expand its market presence. The management made a concrete decision to pursue market expansion, aiming not only to venture outside Italy but to become an international organization, diversifying its income sources and service offerings across different geographical regions.
The international expansion enabled the cooperative to establish a diverse revenue stream from various marketplaces. This was a key lesson learned from the pandemic – by having multiple markets, the company can mitigate the risk of financial instability if one market becomes unprofitable. Importantly, the primary motivation for internationalization was to enhance the quality of mobility services provided by UNISER. The global presence allows UNISER to offer a wider range of services, increase the number of destinations served, and interact with diverse clients, ultimately improving the quality of services offered.
The purpose of the study is to investigate the internal and external motives of internationalization and how this journey was carried out by UNISER. Additionally, the entry mode will be deepened upon to discover how the Uniser found the way into the Polish and Spain market. The source used for this study will be both primary and secondary data. The annual report of Uniser, the regular meetings of its leadership with employees and an interview conducted for the purpose of this study are among those primary data. The secondary data include books, articles, reports and other information from third parties.
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Abstract
This thesis aims to explore the journey of market expansion undertaken by UNISER Soc. Coop. Onlus. Like many other SMEs, the cooperative faced challenges due to lockdown restrictions during the pandemic outbreak. Despite the difficulties of the COVID-19 era, it sparked a desire within UNISER to expand its market presence. The management made a concrete decision to pursue market expansion, aiming not only to venture outside Italy but to become an international organization, diversifying its income sources and service offerings across different geographical regions.
The international expansion enabled the cooperative to establish a diverse revenue stream from various marketplaces. This was a key lesson learned from the pandemic – by having multiple markets, the company can mitigate the risk of financial instability if one market becomes unprofitable. Importantly, the primary motivation for internationalization was to enhance the quality of mobility services provided by UNISER. The global presence allows UNISER to offer a wider range of services, increase the number of destinations served, and interact with diverse clients, ultimately improving the quality of services offered.
The purpose of the study is to investigate the internal and external motives of internationalization and how this journey was carried out by UNISER. Additionally, the entry mode will be deepened upon to discover how the Uniser found the way into the Polish and Spain market. The source used for this study will be both primary and secondary data. The annual report of Uniser, the regular meetings of its leadership with employees and an interview conducted for the purpose of this study are among those primary data. The secondary data include books, articles, reports and other information from third parties.
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