Riassunto analitico
The research is carried out on three British education service providers, which include the British Council, the University of Cambridge, and the Pearson Edexcel group. These organizations have a strong network and customer base within Pakistan through providing education and education-related services at the primary, secondary, and higher education levels. These organizations converted their conventional operatives into digital during the last few years and found unusual complications due to multiples reasons, especially within the digital transformation phase. The research concentrated on the literature review regarding the impact on the educational sector with a focus on Asia and Pakistan, including learning from Australian and British education services and goods exports. Furthermore, the investigation of the British Council digital pilot projects case study is in focus, launched during the last five years in collaboration with Cambridge international examination and Pearson Edexcel. The research method is quantitative and conducted two types of surveys for the data collection. The online structured study for the external and internal customers launched who were directly involved in the process and responsible for the outcome of the individual pilot projects. The first survey is a general in nature, and it includes few appropriate questions toward the customers, staff, and administrators, directly or indirectly linked with British Council, Cambridge International Examinations and Pearson Edexcel examinations in the recent past. The first survey is based on 15 questions with three main group types in a mixed format, while the second survey was more specific and featured for the expert users of the pilot project users. There are few research limitations that the researcher cannot publish official information and names of the survey audience due to the commitment of privacy with the audience. The thesis contributes, the summary of projects named as Cambridge online registration system, the Edexcel online registration system, and the British Council Touchpoint joystick project. The study related to factual grounds and information is gathered from public resources through interviews and surveys, as mentioned above. These projects are still in progress, and the research is based on the investigation to find out lapses, delay, modifications, technical and structural changes which causes marketing setbacks and confusion for the internal and external customers in Pakistan. The research is conducted to track and discover the possible drawbacks, deficiencies, and to recommend the factual and technical steps to improve the system. The first chapter is an introduction, and the second chapter is a literature review with a focus on the literature relevant to the research questions. The literature review consists of four parts, first is defining the entire services sector journey and the next part is regarding the international education services while the third part is regarding the corporate branding of the education services with an example from the Australian education system as a significant source of income for the country. The last part of the literature review considered digital and communication technology advancements and the impact on education with cloud computing and other technologies. The third chapter of the overall research is regarding the data collection methodology, which is conducting two online surveys with the relevant audience arranged after extensive exercise. The fourth chapter will evaluate the findings and available data evaluation process to figure out the causes and effects of digital technology on the British Council pilot projects. The research is dependent on internal and external customer’s response. The last part refers to the recommendations, managerial implications, and conclusion based on available results.
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Abstract
The research is carried out on three British education service providers, which include the British Council, the University of Cambridge, and the Pearson Edexcel group. These organizations have a strong network and customer base within Pakistan through providing education and education-related services at the primary, secondary, and higher education levels. These organizations converted their conventional operatives into digital during the last few years and found unusual complications due to multiples reasons, especially within the digital transformation phase.
The research concentrated on the literature review regarding the impact on the educational sector with a focus on Asia and Pakistan, including learning from Australian and British education services and goods exports. Furthermore, the investigation of the British Council digital pilot projects case study is in focus, launched during the last five years in collaboration with Cambridge international examination and Pearson Edexcel.
The research method is quantitative and conducted two types of surveys for the data collection. The online structured study for the external and internal customers launched who were directly involved in the process and responsible for the outcome of the individual pilot projects. The first survey is a general in nature, and it includes few appropriate questions toward the customers, staff, and administrators, directly or indirectly linked with British Council, Cambridge International Examinations and Pearson Edexcel examinations in the recent past.
The first survey is based on 15 questions with three main group types in a mixed format, while the second survey was more specific and featured for the expert users of the pilot project users. There are few research limitations that the researcher cannot publish official information and names of the survey audience due to the commitment of privacy with the audience.
The thesis contributes, the summary of projects named as Cambridge online registration system, the Edexcel online registration system, and the British Council Touchpoint joystick project. The study related to factual grounds and information is gathered from public resources through interviews and surveys, as mentioned above. These projects are still in progress, and the research is based on the investigation to find out lapses, delay, modifications, technical and structural changes which causes marketing setbacks and confusion for the internal and external customers in Pakistan.
The research is conducted to track and discover the possible drawbacks, deficiencies, and to recommend the factual and technical steps to improve the system.
The first chapter is an introduction, and the second chapter is a literature review with a focus on the literature relevant to the research questions. The literature review consists of four parts, first is defining the entire services sector journey and the next part is regarding the international education services while the third part is regarding the corporate branding of the education services with an example from the Australian education system as a significant source of income for the country. The last part of the literature review considered digital and communication technology advancements and the impact on education with cloud computing and other technologies. The third chapter of the overall research is regarding the data collection methodology, which is conducting two online surveys with the relevant audience arranged after extensive exercise. The fourth chapter will evaluate the findings and available data evaluation process to figure out the causes and effects of digital technology on the British Council pilot projects. The research is dependent on internal and external customer’s response. The last part refers to the recommendations, managerial implications, and conclusion based on available results.
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