• Central Asia
• Emerging Markets
• International Market
• Middle East
• Silk Road

International Market Selection is the first step in the Internationalization process for the companies which tend to expand their market in foreign countries. Chinese ambitious plan for reconstruction of the ancient Silk Road which is going to connect China and the West, will generate to many chances and activities on its way. It will pass many countries which probably this network will create opportunities and potential markets for Western companies, as for this reason a group of Central Asian and Middle Eastern countries were chosen for this research. Different approaches, evaluations and interviews were applied to compare these countries by the International Market Selection criteria to find one or maybe more countries in this area with the ability to become the next emerging country in the future and to know the possible interest of the companies for expanding their markets and to take the best of this opportunity.
For understanding the best possible entry mode we will evaluate during our research,the most suitable way that companies tend to use in case of emerging countries, to enter and have access to their markets. We use the interviews and experience of the companies that use to deal with different situations in this specific area to have a better understanding of how they could manage to continue their activity in that area.

International Market Selection is the first step in the Internationalization process for the companies which tend to expand their market in foreign countries. Chinese ambitious plan for reconstruction of the ancient Silk Road which is going to connect China and the West, will generate to many chances and activities on its way. It will pass many countries which probably this network will create opportunities and potential markets for Western companies, as for this reason a group of Central Asian and Middle Eastern countries were chosen for this research. Different approaches, evaluations and interviews were applied to compare these countries by the International Market Selection criteria to find one or maybe more countries in this area with the ability to become the next emerging country in the future and to know the possible interest of the companies for expanding their markets and to take the best of this opportunity. For understanding the best possible entry mode we will evaluate during our research,the most suitable way that companies tend to use in case of emerging countries, to enter and have access to their markets. We use the interviews and experience of the companies that use to deal with different situations in this specific area to have a better understanding of how they could manage to continue their activity in that area.