Riassunto analitico
This thesis explores the utilization of corporate websites as a tool to present information about CSR (corporate social responsibilities) highlighting how corporations use corporate websites as an instrument to provide contents to stakeholders and improve their public image. This study explains different approaches and models employed by companies to communicate their corporate social responsibility, environmental sustainability policies and initiatives online. The thesis starts with the initial conceptualization of social impact and sustainability communication literature such as the principles of transparency, accountability, and stakeholder engagement. With reference to the case of corporate websites, it explains the role of websites as a key medium through which organizations provide information concerning their sustainable activities, social responsibilities, and corporate management. My study employs the use of a case study and Gucci was chosen as the case company. It involves the analysis of the corporate websites of Gucci and how CSR was showcased for effective communication to users. Furthermore, the thesis attempts to establish patterns and best practices for corporate websites that distinguish successful organizations as regard to social impact and sustainability. The thesis assesses the strengths and weaknesses of various content forms including sustainability reports, impact stories, engagement tools, and multimedia communication to the various stakeholders. It also looks at the developments in technology that enable the supply chain to be more transparent and tracked, like the block chain and real time reporting. It examines how such technologies are applied in the corporate websites to ensure that all the stakeholders gain credible information regarding the company’s sustainability practices. Moreover, the thesis focuses on the need to ensure that the information provided online is in line with the current operations of the companies and to enhance the efforts towards sustainability to meet up with global trends. Furthermore, it underlines the importance of digital channels as a means of engaging with the stakeholders and establishing trust, as well as repairing the damage to the corporate brand. The thesis provides important implications for companies that hope to enhance their CSR communication and improve the overall CSR environment in the business world.
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Abstract
This thesis explores the utilization of corporate websites as a tool to present information about CSR (corporate social responsibilities) highlighting how corporations use corporate websites as an instrument to provide contents to stakeholders and improve their public image. This study explains different approaches and models employed by companies to communicate their corporate social responsibility, environmental sustainability policies and initiatives online. The thesis starts with the initial conceptualization of social impact and sustainability communication literature such as the principles of transparency, accountability, and stakeholder engagement. With reference to the case of corporate websites, it explains the role of websites as a key medium through which organizations provide information concerning their sustainable activities, social responsibilities, and corporate management. My study employs the use of a case study and Gucci was chosen as the case company. It involves the analysis of the corporate websites of Gucci and how CSR was showcased for effective communication to users. Furthermore, the thesis attempts to establish patterns and best practices for corporate websites that distinguish successful organizations as regard to social impact and sustainability. The thesis assesses the strengths and weaknesses of various content forms including sustainability reports, impact stories, engagement tools, and multimedia communication to the various stakeholders. It also looks at the developments in technology that enable the supply chain to be more transparent and tracked, like the block chain and real time reporting. It examines how such technologies are applied in the corporate websites to ensure that all the stakeholders gain credible information regarding the company’s sustainability practices. Moreover, the thesis focuses on the need to ensure that the information provided online is in line with the current operations of the companies and to enhance the efforts towards sustainability to meet up with global trends. Furthermore, it underlines the importance of digital channels as a means of engaging with the stakeholders and establishing trust, as well as repairing the damage to the corporate brand. The thesis provides important implications for companies that hope to enhance their CSR communication and improve the overall CSR environment in the business world.
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