|Tipo di tesi||Tesi di laurea magistrale|
|Titolo||Mercato della moda Europeo: Strategie di entrata delle aziende cinesi|
|Titolo in inglese||European fashion market: The Chinese firms entry strategies|
|Struttura||Dipartimento di Economia "Marco Biagi"|
|Corso di studi||Management internazionale (D.M.270/04)|
|Data inizio appello||2014-07-24|
|Disponibilità||Accessibile via web (tutti i file della tesi sono accessibili)|
In 2013, exports of textile and garment in China reached 255 billion dollar. The rapid increase made China become one of the largest manufacturing countries in the world, China has won the name of « plant of world ». China is far away left behind those developed countries, despite the role of the largest apparel producer and exporter, Chinese brands are perceived only as a label without a professional recognition in the industry. However, backward to Tang dynasty, Chinese fashion had a strong impact for the international fashion, in particular in Japan; it might truly be regarded as the culmination of Chinese fashion. Moreover, lots of Chinese cultural elements have been appearing in the design of world’s major fashion brands. Today, China is still a manufacturing country with tons of emerging brands, this mainly due to the fact that products made in China are those low price and high quality.