|Tipo di tesi||Tesi di laurea magistrale|
|Titolo||"El vino mueve la primavera, crece como una planta la alegría, caen muros, peñascos, se cierran los abismos, nace el canto." Il turismo enogastronomico in Toscana e la promozione del territorio del Chianti per il turista spagnolo.|
|Titolo in inglese||"El vino mueve la primavera, crece como una planta la alegría, caen muros, peñascos, se cierran los abismos, nace el canto." The wine and food tourism in Tuscany and the promotion of the territory of Chianti for the Spanish tourist.|
|Struttura||Dipartimento di Studi Linguistici e Culturali|
|Corso di studi||LINGUE PER LA COMUNICAZIONE NELL'IMPRESA E NELLE ORGANIZZAZIONI INTERNAZIONALI (D.M. 270/04)|
|Data inizio appello||2017-07-18|
|Disponibilità||Accesso limitato: si può decidere quali file della tesi rendere accessibili. Disponibilità mixed (scegli questa opzione se vuoi rendere inaccessibili tutti i file della tesi o parte di essi)|
|Data di rilascio||2057-07-18|
Il turismo enogastronomico è una forma di turismo mirata alla scoperta della storia, della cultura e dei valori di un territorio attraverso le proprie tradizioni culinarie e vinicole. Cibo e vino diventano il mezzo attraverso il quale usi e costumi vengono tramandati di generazione in generazione e ogni volta riscoperti.
The wine and food tourism is a kind of tourism set out to discover the history, the culture and the values of a territory through its own culinary and wine traditions. Food and wine become the vehicle to hand on customs and traditions from generation to generation and to rediscover them each time. So, at the same time, a food and wine product represent both the culture of a place, and a resource able to generate touristic flows, driven by the intention to discover the origins of such product: the tourist wishes to know the territories and the methods of production of the products which appear on our table. The wine and food tourist presents a precise identikit which defines who he/she is, when and with whom he/she prefers to move on, which kind of activities he/she looks for and what he/she expects from the travel. Italy is a unique country from the point of view of wine and gastronomy, but also of geography, history and culture. One of the areas that represents and proposes those aspects in the best way is Tuscany, which offers, on its own, the best of what make our country a such attractive worldwide destination: in fact, it is a suited destination to provide every kind of tourism and it is at the top in the national and international survey at the level of wine and food. In Tuscany, the wine and food tradition is strictly linked to the countryside and the past. In the regional gastronomy, dishes and typical cakes derived from the poor tradition so they are made of plain and genuine products and they maintain their methods of preparation unaltered for many years now. In the matter of wine, Tuscany is one of the main areas which produces high quality wine in the Italian survey; in fact, the Tuscan viticulture is considered one of the most representatives of the Italian wine. The maximum expression of good wine and food is the area of Chianti. The analysis will concern the identification of the strengths, weaknesses, opportunities and threats which characterized the territory of Chianti; moreover, from the findings, I will formulate a territorial development strategy considering the Spanish tourist’s prospective and I will try to individuate the main opportunities to valuate and promote Chianti and the main weaknesses to reinforce it.