Riassunto analitico
Abstract
The emergence of bike sharing systems has rapidly changed the way Chinese people travel, and it has brought about corresponding problems while bringing convenience. In view of the current status of the bike sharing market, this thesis takes Mobike as an example, sorts out the relevant literature review in China and abroad, summarizes the development history of foreign public transportation, straightens out the transition process of public transportation in China, and compares the domestic bike sharing system with foreign countries. The similarities and differences between bike sharing system modes. China has developed public bicycle system since 2006, laying the foundation for the generation of bike sharing systems to some extent. However, public bicycles have problems such as high maintenance costs and fixed borrowing points. The emergence of bike sharing systems is undoubtedly a compensation for the disadvantages of public bicycles.
Sharing economic background of the birth of the shared cycle with a typical sharing characteristic, but also very fit the current travel concept. The current bike sharing market is also very popular, each capital has flooded into the bike sharing market. The profitability of the bike sharing system is mainly from the rental income, advertising revenue, deposit precipitation income, profit income determines whether the bike sharing can pay operating costs, etc., is the key to the smooth development of cycling. Unable to share the bicycle is still facing a lot of problems, such as the user car safety, poor user experience, vehicle precipitation phenomenon, poor customer service and other issues, which require the government and bike sharing system companies to respond, positive improved place.
Sharing bicycles in the city to ease the traffic congestion, reduce environmental pollution and other aspects play a unique role, while sharing the cumulative data behind the bicycle to build a city slow line system has a significant role. How to release the future sharing of bicycles Internet users’ dividends, forced the development of a new round of real economy, regulate the use of bike sharing systems, supervision and sharing of bicycle development, the need for government, companies, citizens of the joint efforts.
This thesis introduces the public transit, public bicycle, bike sharing, Mobike’s profit paths, and other related concepts. Based on the current status of Mobike, research and analyzes the problems existing in the profit path. Through the research, this thesis finds that the current shared bicycle is primarily profitable through bicycle deposit and riding rent. Under the current trend of exemption and the state's control over the deposit, this profit model has become insufficient meaningless. Together with the technological advantages of Mobike and the "Magic Cube" of the big data artificial intelligence platform established by Mobike, Mobike shared bicycles can strengthen data while refining operations. Use of traffic, strengthen cross-industry cooperation, innovate business models, develop online and offline advertising business, create a "bike sharing +" platform and build a shared bicycle light asset model. The writing of this thesis hopes to bring reference to the development of China’s bike sharing.
Keywords: bike sharing, profit paths, Mobike, China, development
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Abstract
Abstract
The emergence of bike sharing systems has rapidly changed the way Chinese people travel, and it has brought about corresponding problems while bringing convenience. In view of the current status of the bike sharing market, this thesis takes Mobike as an example, sorts out the relevant literature review in China and abroad, summarizes the development history of foreign public transportation, straightens out the transition process of public transportation in China, and compares the domestic bike sharing system with foreign countries. The similarities and differences between bike sharing system modes. China has developed public bicycle system since 2006, laying the foundation for the generation of bike sharing systems to some extent. However, public bicycles have problems such as high maintenance costs and fixed borrowing points. The emergence of bike sharing systems is undoubtedly a compensation for the disadvantages of public bicycles.
Sharing economic background of the birth of the shared cycle with a typical sharing characteristic, but also very fit the current travel concept. The current bike sharing market is also very popular, each capital has flooded into the bike sharing market. The profitability of the bike sharing system is mainly from the rental income, advertising revenue, deposit precipitation income, profit income determines whether the bike sharing can pay operating costs, etc., is the key to the smooth development of cycling. Unable to share the bicycle is still facing a lot of problems, such as the user car safety, poor user experience, vehicle precipitation phenomenon, poor customer service and other issues, which require the government and bike sharing system companies to respond, positive improved place.
Sharing bicycles in the city to ease the traffic congestion, reduce environmental pollution and other aspects play a unique role, while sharing the cumulative data behind the bicycle to build a city slow line system has a significant role. How to release the future sharing of bicycles Internet users’ dividends, forced the development of a new round of real economy, regulate the use of bike sharing systems, supervision and sharing of bicycle development, the need for government, companies, citizens of the joint efforts.
This thesis introduces the public transit, public bicycle, bike sharing, Mobike’s profit paths, and other related concepts. Based on the current status of Mobike, research and analyzes the problems existing in the profit path. Through the research, this thesis finds that the current shared bicycle is primarily profitable through bicycle deposit and riding rent. Under the current trend of exemption and the state's control over the deposit, this profit model has become insufficient meaningless. Together with the technological advantages of Mobike and the "Magic Cube" of the big data artificial intelligence platform established by Mobike, Mobike shared bicycles can strengthen data while refining operations. Use of traffic, strengthen cross-industry cooperation, innovate business models, develop online and offline advertising business, create a "bike sharing +" platform and build a shared bicycle light asset model. The writing of this thesis hopes to bring reference to the development of China’s bike sharing.
Keywords: bike sharing, profit paths, Mobike, China, development
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