• Communication
• Facebook
• Social
• Start-up
• Twitter

The present study investigates start-ups’ social media communication. Specifically, it aims to identify any communication schemes regarding the type of content posted, posting time, use of hashtags and so on between the selected start-ups. Organizations’ presence and their communication on different social media were analysed, both quantitatively and qualitatively.
The dissertation is based on the existing literature on start-ups and social media and particular attention was paid to social media marketing. Three sectors and three start-ups for each selected sector were analysed. The analysis focused on their communication on Facebook and Twitter between April 1st, 2017 and May 15th, 2017. All the companies are present on the most relevant social media and try to keep an active conversation with their users. However, they show different levels of engagement depending on the sector and development phase.
Overall, the study demonstrates how important it is for start-ups to communicate using social media to maintain a relationship with their users and to offer them support.

The present study investigates start-ups’ social media communication. Specifically, it aims to identify any communication schemes regarding the type of content posted, posting time, use of hashtags and so on between the selected start-ups. Organizations’ presence and their communication on different social media were analysed, both quantitatively and qualitatively. The dissertation is based on the existing literature on start-ups and social media and particular attention was paid to social media marketing. Three sectors and three start-ups for each selected sector were analysed. The analysis focused on their communication on Facebook and Twitter between April 1st, 2017 and May 15th, 2017. All the companies are present on the most relevant social media and try to keep an active conversation with their users. However, they show different levels of engagement depending on the sector and development phase. Overall, the study demonstrates how important it is for start-ups to communicate using social media to maintain a relationship with their users and to offer them support.