• Blockchain
• Gamification
• NFT
• Product Passport
• Web3

This thesis explores the development of a business model based on NFT and gamification in the context of a digital product passport.
The study was motivated by the need to monetize digital product passports while creating tighter customer communities for companies.
MyLime, a blockchain-based platform, served as a case study for the development of the NFT-gamification business model. The business model's value proposition lies in its ability to provide customers with the tools for creating a unique and engaging experience for their customer base.
NFTs are used to create a sense of product rarity and exclusivity, while gamification strategies are employed to design enjoyable and engaging experiences for customers.
The digital component of the product passport ensures that customers have access to transparent and secure records of a product's history, ownership, and authenticity.
By offering a powerful value proposition, the NFT-gamification business model can promote customer attraction and loyalty, ultimately leading to greater revenue and profitability for companies. Through the analysis of the MyLime case study and the examination of web tools,3 this thesis seeks to provide insights into the potential of the NFT-gamification business model and its application in different industries.

This thesis explores the development of a business model based on NFT and gamification in the context of a digital product passport. The study was motivated by the need to monetize digital product passports while creating tighter customer communities for companies. MyLime, a blockchain-based platform, served as a case study for the development of the NFT-gamification business model. The business model's value proposition lies in its ability to provide customers with the tools for creating a unique and engaging experience for their customer base. NFTs are used to create a sense of product rarity and exclusivity, while gamification strategies are employed to design enjoyable and engaging experiences for customers. The digital component of the product passport ensures that customers have access to transparent and secure records of a product's history, ownership, and authenticity. By offering a powerful value proposition, the NFT-gamification business model can promote customer attraction and loyalty, ultimately leading to greater revenue and profitability for companies. Through the analysis of the MyLime case study and the examination of web tools,3 this thesis seeks to provide insights into the potential of the NFT-gamification business model and its application in different industries.