|Tipo di tesi||Tesi di laurea magistrale|
|Titolo||IL MARKETING DEL VINO: MERCATI E STRATEGIE COMMERCIALI|
|Titolo in inglese|
|Struttura||Dipartimento di Comunicazione ed Economia|
|Corso di studi||ECONOMIA E DIRITTO PER LE IMPRESE E LE PUBBLICHE AMMINISTRAZIONI (D.M.270/04)|
|Data inizio appello||2021-06-10|
|Disponibilità||Accesso limitato: si può decidere quali file della tesi rendere accessibili. Disponibilità mixed (scegli questa opzione se vuoi rendere inaccessibili tutti i file della tesi o parte di essi)|
|Data di rilascio||2061-06-10|
Questo lavoro nasce dal mio interesse per il marketing del settore agroalimentare.
This work was born from my interest in the marketing of the agri-food sector. From some readings it came from that viticulture, since ancient times, has been a source of wealth. This wealth is the result of the economic, cultural, and social relations between the various civilizations. The sector is increasingly expanding and requires high-level agronomic and managerial skills. Despite the economic crisis linked to the pandemic, Italy is confirmed as the leading wine producer, with a good contribution to world production, although it could focus more on labels and products with greater added value in general. Italy holds the world record of certified wines (DOP, DOC, DOCG, ICP, ICT). Wine is one of the most representative products of Made in Italy in the agri-food sector. In recent years there has been an awareness of many wine producers to come together and network, in order to share the efforts necessary to become part of the global world; this need is also realized thanks to the new computerization processes. In this work, we analyze how a wine producer in Italy is able to adopt strategies and methods of entering foreign markets with the help of new marketing techniques related to digital.