Riassunto analitico
This thesis analyses the strategies employed by a leading sector in the national economy in order to face the Covid-19 pandemic. That of manufacturers of machinery and equipment for the ceramics industry, located in the district of the Emilia Romagna region, between the provinces of Modena and Reggio Emilia. The first chapter introduces the sector, illustrates the history of the district and the critical success factors that have led to its success, highlighting the most representative data. Then it is followed by a chapter on associations, aimed at framing business associations in the Italian legal system and analysing their characteristic activities and the marketing activity performed. The last chapter focuses on the impact of the Covid-19 pandemic on the sector and on the new difficulties faced by companies. A qualitative approach was employed to analyses the role and presents the activities of the national trade association, ACIMAC, where I undertook an internship project during my studies, to support the associated companies in facing the pandemic crisis.
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Abstract
This thesis analyses the strategies employed by a leading sector in the national economy in order to face the Covid-19 pandemic. That of manufacturers of machinery and equipment for the ceramics industry, located in the district of the Emilia Romagna region, between the provinces of Modena and Reggio Emilia.
The first chapter introduces the sector, illustrates the history of the district and the critical success factors that have led to its success, highlighting the most representative data.
Then it is followed by a chapter on associations, aimed at framing business associations in the Italian legal system and analysing their characteristic activities and the marketing activity performed.
The last chapter focuses on the impact of the Covid-19 pandemic on the sector and on the new difficulties faced by companies. A qualitative approach was employed to analyses the role and presents the activities of the national trade association, ACIMAC, where I undertook an internship project during my studies, to support the associated companies in facing the pandemic crisis.
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