|Tipo di tesi||Tesi di laurea magistrale|
|Titolo||Immuni, Piano Italia Cashless and vaccination campaign as nudges: behavioral analysis of the effectiveness of governament policies during Covid-19 pandemic|
|Titolo in inglese||Immuni, Piano Italia Cashless and vaccination campaign as nudges: behavioral analysis of the effectiveness of governament policies during Covid-19 pandemic|
|Struttura||Dipartimento di Studi Linguistici e Culturali|
|Corso di studi||LANGUAGES FOR COMMUNICATION IN INTERNATIONAL ENTERPRISES AND ORGANIZATIONS - LINGUE PER LA COMUNICAZIONE NELL'IMPRESA E NELLE ORGANIZZAZIONI INTERNAZIONALI|
|Data inizio appello||2021-04-20|
|Disponibilità||Accessibile via web (tutti i file della tesi sono accessibili)|
Il presente lavoro di tesi analizza attraverso la lente dell’Economia Comportamentale le politiche governative adottate in Italia durante la crisi economico-sanitaria conseguente alla pandemia da Covid-19. Si pone dunque l’obiettivo di proporre delle soluzioni per migliorare l’efficacia di tali politiche governative, che possono essere descritte come nudges. Le politiche governative prese in esame sono in particolare l’app per il tracciamento dei contagi Immuni, il programma Piano Italia Cashless, e la campagna vaccinale anti Covid-19.
This thesis analyses through the lens of Behavioural Economics the government policies adopted in Italy during the health economic crisis following the Covid-19 pandemic. The aim is therefore to propose solutions to improve the effectiveness of such government policies, which can be described as nudges. The government policies examined are in particular the Immuni contagion tracing app, the Piano Italia Cashless programme, and the Covid-19 vaccination campaign In the first chapter an analysis of the principles on which Behavioural Economics is based is carried out: starting from Herbert Simon's definition of the concept of bounded rationality, the process through which new economic theories that recognise the limits of the rationality of economic agents have been developed is explained. The Prospect Theory is then analysed in contrast to the previous Expected Utility Theory, also using the examples provided by the Allais Paradox and the Ellsberg Paradox. After this introduction, the innovative approach of Behavioural Economics to decision making is described, focusing in particular on the use of experimental methodology and incentives in economic experiments. The chapter concludes with a presentation of two disciplines that have emerged from Behavioural Economics: Behavioural Finance and Neuromarketing. The second chapter describes one of the most important theories of Behavioural Economics: the Nudge Theory. Starting from the analysis of the Dual Process Theory, the heuristics and cognitive biases that frequently occur during decision-making processes are described. It is in fact on the basis of the recognition of these cognitive biases that the founder of Behavioural Economics, Richard Thaler, developed the Nudge Theory, a tool to resolve the systematic errors in the choices of economic agents, whose approach is described as libertarian paternalism. The third chapter analyses the governmental policies adopted in Italy during the Covid-19 pandemic: the Immuni app, the Piano Italia Cashless and the Covid-19 vaccination campaign are nudges used respectively to trace and contain Covid-19 contagions, to encourage the use of electronic payments and combat tax evasion, and to raise awareness about the importance of vaccinations in the fight against Covid-19. All these governmental policies are analysed in their functioning and following an empirical approach through which data on their effectiveness are examined, which is measured by the participation of the Italian population in the above mentioned governmental policies. In the last chapter the results of the survey carried out on a sample of 696 people are analysed: these results provide important indications on the reasons why some government policies have been successful and others less so. Through a behavioural analysis of these results it was possible to devise proposals to improve the efficiency of the nudges adopted during the Covid-19 pandemic in Italy.