• Adoption
• Case Study
• Innovation
• Multidimensional
• Packaging

Innovation is considered an important source of sustainable competitive advantage, especially in today's highly competitive environments.
One of the most important issues companies face is how to get their innovations successfully adopted. This has led many researchers and scholars to put their attention on this topic, focusing on factors that can influence the adoption of innovations by both individuals and organizations. Results achieved by the literature to explain the process of adoption of new technologies in the organizational context are considerably divergent and ineffective in proposing integrated and articulated evaluation models.
The central focus of this work is on the adoption of an innovation in an organizational context. The purpose is to overcome the limitations of previous studies on this topic, by proposing an integrated model describing the factors that directly and indirectly exert an influence on the adoption decision. Moreover, the model is going to be tested in a case study that analyses the adoption of a management-and-control system by MG2, a company in the packaging industry.

Innovation is considered an important source of sustainable competitive advantage, especially in today's highly competitive environments. One of the most important issues companies face is how to get their innovations successfully adopted. This has led many researchers and scholars to put their attention on this topic, focusing on factors that can influence the adoption of innovations by both individuals and organizations. Results achieved by the literature to explain the process of adoption of new technologies in the organizational context are considerably divergent and ineffective in proposing integrated and articulated evaluation models. The central focus of this work is on the adoption of an innovation in an organizational context. The purpose is to overcome the limitations of previous studies on this topic, by proposing an integrated model describing the factors that directly and indirectly exert an influence on the adoption decision. Moreover, the model is going to be tested in a case study that analyses the adoption of a management-and-control system by MG2, a company in the packaging industry.