|Tipo di tesi||Tesi di laurea magistrale|
|Titolo||L'EXPORT E L'IMPATTO DEI PRODOTTI DEL MADE IN ITALY AGROALIMENTARE SUL MERCATO DEL REGNO UNITO|
|Titolo in inglese||EXPORTS AND THE IMPACT OF MADE IN ITALY AGRICULTURAL PRODUCTS ON THE UK MARKET|
|Struttura||Dipartimento di Studi Linguistici e Culturali|
|Corso di studi||LINGUE PER LA COMUNICAZIONE NELL'IMPRESA E NELLE ORGANIZZAZIONI INTERNAZIONALI (D.M. 270/04)|
|Data inizio appello||2015-04-21|
|Disponibilità||Accesso limitato: si può decidere quali file della tesi rendere accessibili. Disponibilità mixed (scegli questa opzione se vuoi rendere inaccessibili tutti i file della tesi o parte di essi)|
|Data di rilascio||2055-04-21|
Fulcro centrale del presente lavoro di tesi è il Made in Italy agroalimentare e il riscontro che hanno le nostre produzioni tipiche all’estero.
The central focus of this thesis is the Made in Italy agricultural and food production and its impact abroad. The context of globalization has brought companies to face global economy, to compete with other companies at supranational level and to interact with new customers. At the core of this study is the export of typical Made in Italy agricultural and food production regulated by the European legislation which defines the increasing levels of specificity regarding the indications: Traditional specialities guaranteed (TSG), Protected geographical indication (PGI) and Protected designation of origin (PDO). Among the designations registered in EU countries, Italy is the leading country and especially the administrative Region Emilia Romagna provides the highest number of PDO and PGI products. As a result of the popularity of typical Italian products, the phenomenon commonly known as "Italian Sounding" has gained consolidation over the years. It consists of the improper use of geographical designations, trademarks and images that recall Italy. Consortia (producers associations) play a central role in working out strategies for the development, the enhancement and the promotion of local products. In order to obtain tangible proofs of what concerns the distribution, the commercialization of the typical products made in the Province of Modena, the support and protection provided to businesses and the adopted communication strategies, I carried out a desk research together with unstructured interviews with important representatives of the production's sphere and of territorial consortium analysed, with the focus being on the UK market. The talks with members of this sector confirmed the presence of difficulties of Italian food farming SMEs, which joining consortia are becoming more and more able to manage relationship systems that enhance the effectiveness of their marketing activities.