Riassunto analitico
This thesis work tries to develop a highly specific Total Cost of Ownership (TCO) model, meant to support end customers in the purchasing process of highly customizable and highly technological products in the automotive field. This is done considering all the cost factors connected to the product’s customization, usage, maintenance, and disposal. Moreover, the model proposes an integration of the economical sustainability assessment of the product, considering the 4R index: recycle, repurpose, reuse, repair. Here the TCO approach, generally used for business-to-business contexts, is thus transferred to a business-to-customer perspective. However, this model can, and should, be used by managers, and marketing / cost assessment departments, of automotive companies in order to have a costumer perspective on the total costs associated to their vehicles. Chapter 1 “Academic TCO Model Background” provides the description of the model described in literature, which has been used as a reference to develop the proposed TCO model. Chapter 2 “Methodology” presents the generated TCO model and the qualitative and quantitative methods used to satisfy the requirements of the model itself. Chapter 3 “Validation” presents the use cases in which the model has been applied. Chapter 4 “Results” discusses the results obtained during the validation of the model and Chapter “Conclusions” summarises the main implications, limitations and future developments related to the application of this particular model.
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