• 5G system
• client company
• innovations
• InterPuls
• manufacturer

The present work has its own roots in the need of organizing, elaborating and developing in a coherent way the articulated literature concerning the topic of new innovative technologies adoption, starting from an individual level to reach, at the end, an enterprises’ one.
The aim of the master project research is developing an integrated and articulated evaluation model able to explain the process of adopting new technologies in the complex business to business (B2B) context, where the organizational level refers to the technology supplying company and the potential adopting firm. In doing that, the work looks at the direct and indirect effects of an integrated set of factors suggested by the innovation literature.
The dependent variable is the positive intention that can lead to adoption or to the request for adaptation of the technology.
The direct and effects of four groups of factors investigated in the analysis are:
1) the characteristics of the new technology;
2) the organizational characteristics of the potential adopting enterprise;
3) the external environment in which the potential adopter operates and faces competition;
4) the size of the relationship between the new technology supplier and the adopting company.
Moreover, it is analyzed if and how the organizational characteristics and the characteristics of the supplier-customer relationship indirectly influence the potential adopter perception related to the attributes of the new technology.
The model is tested through a qualitative analysis based on a case study. The context of the analysis is the company supplying the new technology and the potential adopting partner: the other enterprise. The unit of analysis is the decision to adopt the new technology at the organization level, taking the customer company perspective.
To collect data, it has been conducted an interview through the administration of a semi-structured questionnaire to the potential adopter.

The present work has its own roots in the need of organizing, elaborating and developing in a coherent way the articulated literature concerning the topic of new innovative technologies adoption, starting from an individual level to reach, at the end, an enterprises’ one. The aim of the master project research is developing an integrated and articulated evaluation model able to explain the process of adopting new technologies in the complex business to business (B2B) context, where the organizational level refers to the technology supplying company and the potential adopting firm. In doing that, the work looks at the direct and indirect effects of an integrated set of factors suggested by the innovation literature. The dependent variable is the positive intention that can lead to adoption or to the request for adaptation of the technology. The direct and effects of four groups of factors investigated in the analysis are: 1) the characteristics of the new technology; 2) the organizational characteristics of the potential adopting enterprise; 3) the external environment in which the potential adopter operates and faces competition; 4) the size of the relationship between the new technology supplier and the adopting company. Moreover, it is analyzed if and how the organizational characteristics and the characteristics of the supplier-customer relationship indirectly influence the potential adopter perception related to the attributes of the new technology. The model is tested through a qualitative analysis based on a case study. The context of the analysis is the company supplying the new technology and the potential adopting partner: the other enterprise. The unit of analysis is the decision to adopt the new technology at the organization level, taking the customer company perspective. To collect data, it has been conducted an interview through the administration of a semi-structured questionnaire to the potential adopter.