Riassunto analitico
The Covid-19 pandemic generated economic and social uncertainty for people and companies. Entrepreneurs owning SMEs had to deal with new challenges due to the completely new environment caused by the crisis. Thus, the aim of this thesis is to analyse approaches and factors which allowed entrepreneurs to carry their businesses during the pandemic triggering resilience. Literature has highlighted how in numerous cases entrepreneurs were able to be resilient thanks to their entrepreneurial orientation, which implies optimism, resourcefulness, bricoleur behaviours, social capital, and the capability to recognize opportunities where others see threats. These factors enable entrepreneurs to adapt their businesses to the uncertain environments exploiting the flexible and agile nature of SMEs. Therefore, during the pandemic owners and managers were obliged to reconfigure their business models and organizational strategies during. In particular, this thesis proposes the case study of Dishcovery S.r.l. to discover which were the entrepreneurial factors which allowed the two owners of the company to pursue their objectives during the Covid-19 pandemic.
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Abstract
The Covid-19 pandemic generated economic and social uncertainty for people and companies. Entrepreneurs owning SMEs had to deal with new challenges due to the completely new environment caused by the crisis. Thus, the aim of this thesis is to analyse approaches and factors which allowed entrepreneurs to carry their businesses during the pandemic triggering resilience. Literature has highlighted how in numerous cases entrepreneurs were able to be resilient thanks to their entrepreneurial orientation, which implies optimism, resourcefulness, bricoleur behaviours, social capital, and the capability to recognize opportunities where others see threats. These factors enable entrepreneurs to adapt their businesses to the uncertain environments exploiting the flexible and agile nature of SMEs. Therefore, during the pandemic owners and managers were obliged to reconfigure their business models and organizational strategies during. In particular, this thesis proposes the case study of Dishcovery S.r.l. to discover which were the entrepreneurial factors which allowed the two owners of the company to pursue their objectives during the Covid-19 pandemic.
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