Riassunto analitico
Innovation adoption has become an important research topic. Several theories and models have been proposed over the years to explain the adoption of technologies by individuals and organizations. The purpose of this work is to develop a new integrated model for the analysis of factors that influence the adoption of a new technology in a business-to-business context. The dependent variable is the positive intention that can lead to the adoption or to a request of adaptation of the new technology. The results achieved by the literature to explain the process of technology adoption in the organizational context, are divergent and ineffective in proposing integrated and articulated evaluation models. The proposed model aims to overcome the limitations of previous studies. Firstly, it considers an integrated system of factors, explaining in a structured manner the adoption of new technologies in the complex organizational context. Secondly, the model highlights the impact that the supplier-customer relationships have on the adoption decision, an important area that has been widely disregarded in literature. Furthermore, it takes into account not only the direct, but also the indirect effects of the considered factors on technology adoption. The study analyses the direct effects of four groups of factors: characteristics of technology, organizational characteristics relative to the potential adopter, external environment and supplier-customer relationships. Concerning the indirect effects, the study investigates if and how the organizational characteristics and the relationships occurring between the supplier and the customer influence the potential adopter’s perception of the new technology attributes.
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Abstract
Innovation adoption has become an important research topic. Several theories and models have been proposed over the years to explain the adoption of technologies by individuals and organizations. The purpose of this work is to develop a new integrated model for the analysis of factors that influence the adoption of a new technology in a business-to-business context. The dependent variable is the positive intention that can lead to the adoption or to a request of adaptation of the new technology. The results achieved by the literature to explain the process of technology adoption in the organizational context, are divergent and ineffective in proposing integrated and articulated evaluation models. The proposed model aims to overcome the limitations of previous studies. Firstly, it considers an integrated system of factors, explaining in a structured manner the adoption of new technologies in the complex organizational context. Secondly, the model highlights the impact that the supplier-customer relationships have on the adoption decision, an important area that has been widely disregarded in literature. Furthermore, it takes into account not only the direct, but also the indirect effects of the considered factors on technology adoption. The study analyses the direct effects of four groups of factors: characteristics of technology, organizational characteristics relative to the potential adopter, external environment and supplier-customer relationships. Concerning the indirect effects, the study investigates if and how the organizational characteristics and the relationships occurring between the supplier and the customer influence the potential adopter’s perception of the new technology attributes.
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