Riassunto analitico
Strategic alliance is a measure employed by organizations for gaining competitive edge in a highly turbulent and competitive market ambience where the gap between organizational skills and availability of resources is wide. Owing to the importance of being in a strategic alliance including entering the markets in which either of the firms cannot enter alone, getting access to another company's resources and /or understanding or to develop a new product; it is important to understand the reasons and motivations to get in a strategic alliance. Thus, the present research aims to estimate the implication of international strategic alliance in a multinational organization. In this direction, the present research will understand the concept of strategic alliance and identify possible forms of alliances, find different forms of strategic alliance create value for an organization and recognize how suitable strategic partners can be identified and understand which phases and steps influence partner selection process.
To study these aspects, the strategic alliance between TATA Motors and Castrol has been studied. Qualitative analysis has been conducted here using an open ended qualitative questionnaire. The data has been collected using interview transcripts which have been analysed using thematic analysis.
The study found that the intensity of innovativeness and competitiveness of the companies in strategic alliance can increase as a result of this corporate move. Along with this, the companies can experience greater productivity, enhanced performance and increased profitability. However, the study also revealed that partner selection process is a vital component of strategic alliance. This is because the partners must have the common goals and must have the common interest to share their intangible and intangible resources for accomplishing these goals.
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