Riassunto analitico
This research paper compare the corporate social responsibility inside Volkswagen before and after the scandal emission, the Dieselgate. It explores the existing literature regarding the subject of corporate social responsibility, from a theoretical point of view. Moreover it examines, in order to have an overview, the theories related to the crisis communication strategies, and how Volkswagen has handled the scandal from the same perspective. The research continues with an introduction of the company, the history and the economical development then there is the presentation of the scandal. The Dieselgate subject is analysed from two main perspective: one from the inside of the company and the other one from the outside. The first one examines the internal dynamics since the scandal was announced internationally, so from the resignation of the chief executive to the initial internal investigations. The second one look at these events from the customers’ perspective: the attractiveness of the company after the scandal and how the sales market has changed for Volkswagen. The central part of the paper is dedicated to the comparison of corporate social responsibility before and after the scandal. It starts with an overview, for each year analysed ( 2013, 2014, 2015, 2016 and 2017) , of the sales’ growth and with a general comment on the financial themes. The analysis goes with the differences in terms of corporate social responsibility and the sustainability programs which have been reviewed since the emission scandal. The last part concerns the conclusion with an overview on the limitation that contains this research paper.
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Abstract
This research paper compare the corporate social responsibility inside Volkswagen before and after the scandal emission, the Dieselgate.
It explores the existing literature regarding the subject of corporate social responsibility, from a theoretical point of view. Moreover it examines, in order to have an overview, the theories related to the crisis communication strategies, and how Volkswagen has handled the scandal from the same perspective.
The research continues with an introduction of the company, the history and the economical development then there is the presentation of the scandal. The Dieselgate subject is analysed from two main perspective: one from the inside of the company and the other one from the outside. The first one examines the internal dynamics since the scandal was announced internationally, so from the resignation of the chief executive to the initial internal investigations. The second one look at these events from the customers’ perspective: the attractiveness of the company after the scandal and how the sales market has changed for Volkswagen.
The central part of the paper is dedicated to the comparison of corporate social responsibility before and after the scandal. It starts with an overview, for each year analysed ( 2013, 2014, 2015, 2016 and 2017) , of the sales’ growth and with a general comment on the financial themes. The analysis goes with the differences in terms of corporate social responsibility and the sustainability programs which have been reviewed since the emission scandal.
The last part concerns the conclusion with an overview on the limitation that contains this research paper.
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