Riassunto analitico
This thesis seeks to examine the direct and indirect effects of a comprehensive set of factors on the adoption of an innovation in a business-to-business inter-organizational context. The analysis is enabled by the testing of an integrated model that incorporates one dependent variable and four sets of independent variables. The dependent variable under scrutiny is the positive intention that leads a company to adopt an innovation.
The independent variables, which are studied for their direct effects, are classified into the following groups of factors: the innovation's characteristics, the organizational characteristics of the adopting organization, the external environment in which the organization operates, and the relationship between the innovation provider and the adopting company. Additionally, the indirect effects of two groups are analyzed: the organizational characteristics (innovation readiness, employee’s experience, and skills of the adopting organization) and the characteristics of the supplier-customer relationship (power and trust).
The proposed model employs a qualitative analysis through a case study based on a semi-structured questionnaire. The scope of the analysis pertains to the relationship between an innovation supplier company and an adopting company. The investigation is from the client company's perspective, while the unit of analysis is the innovation adoption decision at the organizational level.
The case study focuses on the innovation represented by the digital invoice automation (DIA) supplied by Di.tech S.p.A. and adopted in 2020 by Iges S.r.l., a company operating in the large retail sector in Italy.
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