Riassunto analitico
The main purpose of this study is to investigate the impact that the Earthquake occurred in Emilia in 2012 had on retailing. More specifically, such research aims to analyse the small retailers’ ability to react to unexpected natural disasters, adopting the theoretical frameworks of dynamic capabilities and resilience, which have both received scant theoretical and practical development in the retailing context. The findings achieved have been obtained through the administration of a structured questionnaire to two hundred and seven small retail entrepreneurs, located in four selected towns in the province of Modena: Cavezzo, Mirandola, Novi di Modena and San Felice sul Panaro.
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