|Tipo di tesi||Tesi di laurea magistrale|
|Titolo||Traffic Light Label System e il suo possibile impatto sulla produzione Made in Italy. Un caso di studio.|
|Titolo in inglese||Traffic Light Label System and its possible impact of Made in Italy production. A case study.|
|Struttura||Dipartimento di Studi Linguistici e Culturali|
|Corso di studi||LANGUAGES FOR COMMUNICATION IN INTERNATIONAL ENTERPRISES AND ORGANIZATIONS - LINGUE PER LA COMUNICAZIONE NELL'IMPRESA E NELLE ORGANIZZAZIONI INTERNAZIONALI|
|Data inizio appello||2018-02-21|
|Disponibilità||Accesso limitato: si può decidere quali file della tesi rendere accessibili. Disponibilità mixed (scegli questa opzione se vuoi rendere inaccessibili tutti i file della tesi o parte di essi)|
|Data di rilascio||2058-02-21|
Il progetto si pone l’obbiettivo di analizzare l’introduzione del nuovo sistema di “etichettatura a semaforo” usato per la prima volta nel Regno Unito e portato successivamente in Commissione Europea da alcune multinazionali con l’obiettivo di armonizzare il sistema in tutti i paesi dell’Unione Europea. Tale sistema risulterebbe ipoteticamente dannoso per l’export agro-alimentare italiano.
The project would analyse the new introduction of the Traffic Light Label system, used for the first time in the UK and subsequently proposed in European Commission by some multinational companies in order to try of harmonising this system across the European countries. Such a system could be dangerous for Italian exports. This dissertation thesis aims to explain how the export of Made in Italy agri-good products has a crucial function for Italian economy and how it could be threatened by some decisions taken by EU authorities. The first chapter will be focused on the history of Italian export, considering the development and all that aspects contributing to its growth. Particular attention is dedicated to that period which is remarkable for the growth of “Made in Italy”: namely Italian industrialization as the birthplace of the Made in Italy. Other periods have been mentioned with the purpose to better understand the context during which this trademark has grown such as the internationalization of Made in Italy, the Italian economic stagnation and at the end, a focus on agricultural aspect was reported with the current economic situation of Made in Italy agri-food export. The second chapter of this dissertation is focused on a definition of Traffic Light Label system that is provided with different points of views and opinions of relevant scholars, with the purpose of understanding how this system could affect foreign consumers’ buying decisions. The consumer behaviour is analysed highlighting several theories and in particular the Kotler’s Model, and trying to figure out how the consumers’ behaviour has changed; today, consumers take into consideration a lot of aspects other than quality and price, such as ethic, moral and health factors. After that, the chapter moves into the introduction of Traffic Light Label system in the UK and the consequences of this innovation on the export of Made in Italy products already registered by some association such as Nomisma. Also, other factors that could have been affected the purchases of Made in Italy products have been taken into account, such as: The future Brexit, GDP, Price of products and so on… In conclusion, the proposal for Traffic Light Label System at European level and the various reactions of researches and leaders are collected with the purpose to understand also the European point of view that could bring or not to the harmonisation of the system. Chapter three focuses on the empirical strategy. It has been decided to analyse data about import-export of Made in Italy of the last year and the possible consequences affecting the reputation of products and the resulting idea of consumers through a survey. In order to do that, the Romanian imports of Italian products is analysed along with the perception of Italian products of Romanian consumers through a survey.