Riassunto analitico
This dissertation examines how corporate identity in the wine industry is discursively constructed within the digital platforms of wineries from Sicily and Chile, focusing on both websites and Corporate Social Responsibility (CSR) reports. The study engages with corpus analysis, genre analysis, and semiotic analysis to uncover how regional context, terroir, and sustainability narratives help shape corporate image.
The research is based on a specially created corpus consisting of texts from the websites and CSR reports of six wineries-three from each region-analyzed using AntConc software to identify recurring language patterns and discursive structures. Wineries were selected on the basis of their strong ties to their region of origin, their focus on sustainability, and their prominent position in the wine industry. The results of the analysis reveal how these wineries leverage terroir and sustainability to build their corporate identity.
Through a comparison of the two regional contexts, the thesis illustrates how linguistic and visual elements intertwine to communicate authenticity and commitment to social responsibility. This study offers an in-depth analysis of how wineries leverage regional culture and CSR-related discourses to define their identity, highlighting the balance between tradition, territorial belonging, and contemporary values within the wine industry.
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